i’ll be brief.

hi, i’m karsen.
a creative strategist, brand architect and product-minded operator.
i build worlds, systems and stories. the kind that feel inevitable once they exist.
i’m obsessed with words, visuals, and mechanics that make people care.
i work where emerging tech meets culture: from invisible watermarking and ai-driven content intelligence
to decentralized copyright protection and creator-first tools.
i translate complex technology into brands people actually understand, use, and talk about.

bio if i have to

I’m Karsen Daily—a creative strategist, brand builder, and cross-functional operator working at the intersection of emerging technology, culture, and the modern creator economy.

I’m currently the Head of Brand at KINETK, where I shape brand, product positioning, creative direction, and go-to-market strategy for an AI-powered content tracking and copyright protection network. My work spans invisible watermarking, real-time repost detection, creator IP security, and the infrastructure that brings Web2 content and revenue streams on-chain.

I specialize in early-stage environments where nothing exists yet. I’ve built brands from zero, taken companies from stealth to launch, supported multiple funding rounds, and created the operational backbone—systems, documentation, comms, and creative workflows—that make scale possible. My role often blends creative direction, product thinking, UX/UI oversight, narrative design, and marketing architecture.

Across the broader creator landscape, I’ve worked with decentralized artists, short-form creators, animators, and large-scale digital brands. My experience includes collaborations with companies like CAA, WME, Shine Talent, Viral Nation, Gucci, Fortnite, FUGA, and Collab, and artists including Paris Hilton, J. Balvin, Post Malone, Doja Cat, Rico Nasty, and emerging creators across every major platform.

I’ve led and managed multidisciplinary teams of designers, developers, program managers, agency partners, content teams, and technical stakeholders. all while building the internal infrastructure that keeps them aligned. I’m fluent in both the creative and operational sides of brand building: from writing the words and designing the systems to ensuring the final product actually lands in-market the way it was intended.

At my core, I care about building meaningful, resilient tools for creators and companies, and giving them real control over their work, their rights, and their revenue. Whether I’m embodying a brand voice, building an application, architecting a user journey, or translating complex tech into human language, my focus is always the same: clarity, intentionality, and impact.